前言
WEIXIAOQUZHI2014NIANFABUYILAI,YIZHIZHUANZHUYUZISHENCHANPINDEKAIFADIEDAI,WEIZHONGXIAOWUYEGONGSICHIXUTIGONGYOUZHIDECHANPINFUWU。SHUNIANLAI,WEIXIAOQUTUANDUIZHIZHUANZHUYUZHEIYIJIANSHIQING,BINGQIEJIANGLAIYEZHIDASUANZUOHAOZHEIYIJIANSHIQING。
ZAIZHEIXIENIANDEKAIFAYUNYINGGUOCHENGZHONG,WOMENJIECHULEFEICHANGDUODEZHONGXIAOWUYEGONGSI,FAXIANDUOSHUWUYEGONGSIDOUBUQINGCHURUHEXUANZEHESHIZIJIDEWUYEGUANLIRUANJIAN。ZHUYAOYUANYINYOULIANGDIAN:YISHIWUYEXINGYERENYUANDADUODUIRUANJIANDEKAIFAYUNYINGTEDIANBULEJIE;ERSHIBUSHAOCHANPINGONGYINGSHANGZHISHIWEILEXIAOSHOUCHANPINERWUDIXIANHUYOU。
MEIYOUXUANDUIHESHIDEWUYEGUANLIRUANJIAN,ZAISHIJISHIYONGGUOCHENGZHONGJIUHUICHUXIANGELEIWENTI,ZONGJIEXIALAIZHUYAOYOUYIXIAJIDIAN:
1、BUSHUKUNNAN,WANGWANGHUAFEISHUYUESHIJIANYEWUFABUSHUCHENGGONG;
2、ZHAOBUDAOKEFU,CHUXIANWENTIMEIRENJIEJUE;
3、RUANJIANCHANGNIANBUGENGXIN,GONGNENGZHIHOUWUFASHIYINGXINDEXUQIU;
4、FUWUBUWENDING,JINGCHANGBUNENGZHENGCHANGSHIYONG,YINGXIANGWUYEGONGSIZHENGCHANGYUNYING;
ZHEIXIEWENTIDAOZHILEWUYEGONGSIRICHANGGUANLIGONGZUOZHIHOU,YUANGONGSHIYONGBUFANGBIAN,ZUIZHONGXIANGJILEIYIBANQIZHIBUYONG。CHULEZAOCHENGWUYEGONGSIJIDADECHENGBENLANGFEI,YERANGWUYEGONGSIZAOSHOUDAOXIAOQUYEZHUDEZHIZEHEBUXINREN,CONGERYINGXIANGDAOZISHENPINPAIJINGYING。
SUOYIWOMENZHENGLILEYIXIAWUYEZAIXUANZEGUANLIRUANJIANSHICHANGJIANDEJIGEWUQU,WULUNNISHIFOUXUANZEWEIXIAOQUFUWU,DOUXIWANGZHEIXIEJINGYANNENGGOUDUIZHONGXIAOWUYEGONGSIXUANGOUGUANLIRUANJIANSHIYOUSUOBANGZHU。
SUOYOURENDOUXIWANGYONGZUIDILIANDEJIAGEGOUMAIDAOZUIYOUZHIDEDECHANPIN,DANSHIZAIQIYEFUWULINGYUZHONG,JIAGEGAODIWANGWANGYUFUWUZHILIANGGUAGOU,LAOHUAJIANG“YIFENQIANYIFENHUO”SHIYOUYIDINGDAOLIDE。
其实,这里有个最为核心的问题,你购买管理软件究竟买的是什么?在我们看来,购买管理软件管理软件其核心就是购买服务,这是大多人都没有正确认识到的问题。
物业管理软件首先是一个管理软件,涉及到物业管理多类场景与多部门协同。能够解决问题,提供必要功能是每个软件的基本条件。而决定这款软件多快能够让员工上手使用,则涉及到了部署、实施、操作培训等多个环节的服务,如果没有优质的服务,单凭用户自行摸索,是很难达到预期使用效果的。
QICI,GUANLIRUANJIANBUTONGYUPUTONGYINGYONGRUANJIAN,KEYIZHANGQIWENDINGSHIYONGSHIBIXUBAOZHENGDEJICHU,FOUZEJIUHUIYINGXIANGDAOGONGSIRICHANGJINGYING。TIANXIAMEIYOUWANSHANDERUANJIAN,WULUNSHIWEIRUANHAISHIPINGGUO,ZAIRUANJIANSHANGDOUXUYAOBUDUANDIEDAI。DIEDAIDEJIBENMUDESHIXIUBUBUGHEZENGJIAGONGNENG,WULUNSHENMERUANJIANGONGSI,RUGUOZUOBUHAOZHEIYIDIAN,YONGHUDEZHANGQIWENDINGSHIYONGJIUSHIBUKENENG。
SUOYOUFUWUYUDIEDAIDOUSHIYOUCHENGBENDE,YIWEIXIAOQUWEILI,ZAIWEIKEHUTIGONGYOUZHICHANPINYUFUWUDETONGSHI,SHIXUYAOZHIFUFEICHANGANGGUIDECHENGBEN(YANFA、YUNYING、FUWU),RUGUOCHANPINJIAGEBUNENGFUGAICHENGBEN,NEIYOURUHEWEIYONGHUTIGONGCHIXUWENDINGDEYOUZHIFUWUNI?
HENDUOYONGHUZAIXUANZECHANPINSHISHOUXIANKAOLVJIAGE,ZHEIGEMEIYOUCUO,DANSHICHIXUDEFUWUNENGLIYESHIFEICHANGZHONGYAODE。QISHIHENDUOYONGHUDOUBULEJIEYITAOXITONGBUSHUSHISHIYIHOU,YOUYUFUWUHEDIEDAISHUIPINGGENBUSHANG,DAOZHIZHONGXINGENGHUANSUODAILAIDERENLIWULIXIAOHAOYOUDUOMEJUDA。
SUOYIJIAGESHIXUANZEWUYEGUANLIRUANJIANDEZHONGYAOYINSU,DANJUEBUNENGSHIWEIYIYINSU,YIGEGUANLIXITONGXUANZEBIXUSHIDUOFANGMIANPANDUAN,FOUZESUODAILAIDEHOUXUSHIYONGCHENGBENJIANGYUANYUANGAOYUZHENGCHANGRUANJIANSHIYONGCHENGBEN。
常见误区二:产品采购模式
1、ZIZHUYANFAMOSHI
ZIZHUYANFAMOSHIJIWUYEGONGSIZIJIZUJIANJISHUTUANDUIYANFAGUANLIRUANJIAN。ZHEIGEMOSHIYINWEIXUYAOTOURUYANFATUANDUI,DUIZIJINYAOQIUFEICHANGGAO,YIBANSHIDAXINGWUYEGONGSICAIYOUZIYUANHECHENGBENXUANZEDEMOSHI,DUIZHONGXIAOWUYEGONGSIERYAN,TOURUCHANCHUBITAIDI,WANQUANBUSHIHEZHONGXIAOWUYEGONGSI。
2、WAIBAOKAIFAMOSHI
WAIBAOKAIFAMOSHISHIWUYEGONGSIWEITUODISANFANGRUANJIANKAIFATUANDUI,GENJUXUQIUYANFARUANJIAN。HAOBUKUAZHANGDESHUO,WAIBAOMOSHIJUEDUISHIZHONGXIAOWUYEGONGSIZUICUOWUDEXUANZE。MEIYIGEGONGNENGXUQIUDIAN,QISHIDOUSHIYOUYANGEDEYEWULUOJIHEDALIANGXIJIELAIJUEDINGDE,WAIBAOGONGSIBUHUIGUANXINZHEIXIEXIJIE,KANSIWANCHENGLEGONGNENG,SHIJIHEXUQIUCHABIESHIWANBAQIANLI。KEYISHUO,ZAIZHEIXIENIANDEXINGYEYUNYINGZHONG,WOMENMEIYOUKANDAOGUOYILIWUYEGUANLIRUANJIANWAIBAOKAIFACHENGGONGANLI,SHENZHIHAIYOUYIBANYISHANGDEYONGHUGENBENLIANZUIZHONGCHANPINDOUKANBUDAO。SUOYIRUGUOBUSHIFEICHANGLEJIERUANJIANKAIFA,NENGBAWOXUQIUSHIXIANXIJIE,YOUYANGEDEHETONGZHIXINGBAOZHANG,FOUZEYIDINGBUYAOCAIYONGWAIBAOKAIFAMOSHI。
3、SaaSMOSHI
SaaSMOSHITONGSULAISHUOJIUSHIJIANGRUANJIANYIZULINDEFANGSHI,TIGONGJIYONGHUSHIYONG,YONGHUANNIANFUFEI,SaaSGONGSICHIXUTIGONGCHANPINDEWEIHU、SHENGJIDENGFUWU。YOUDIANSHITOURUXIAO、CHANPINWENDING、GONGNENGQUANMIAN、YOUXINGYEZHENDUIXING,SHIZUISHIHEZHONGXIAOWUYEGONGSIDECHANPINCAIGOUMOSHI,WEIXIAOQUYEZHENGSHIZHEIYIZHONGMOSHI。
但是现在有一种伪SaaS值得用户警惕,就是所谓买断式销售或者多年销售方式。SaaS最好的方式就是按年付费,只有按年付费才能给软件开发者带来持续压力,督促他们不断改进产品和服务。而买断式销售或多年销售,都是追求单次的销售金额大小,对于成交后用户的使用体验,他们毫不关心,毫不客气的说,所有不按年销售的SaaS产品都是在“耍流氓”。
常见误区三:明确需求
ZENMEZHAODAOZUISHIHEZIJIDECHANPIN,SHOUXIANJIUSHIYAOMINGQUEZIJIDEXUQIU。YIWEIXIAOQUWEILI,YOUDUOGEBANBEN,XUANZEZHENGQUEDEBANBENJINENGMANZUXUQIU,YOUNENGHELIKONGZHICHENGBEN。RUGUOMINGQUEZIJIDEXUQIU,QISHIZUIHAODEFANGFAJIUSHIQUSHIYONG、QUTIYAN。WEIXIAOQUSHITIGONGKAIFANGZHUCETIYANDE,YONGHUWUXURENHEQIANZHILIUCHENGDOUKEYIZHIJIEZHUCEJINXINGQUANGONGNENGSHIYONG,TONGSHIYEWEISHIYONGYONGHUTIGONGLEWANBEIDEJISHUZHICHIFUWU。
DANSHIZAISHIYONGGUOCHENGZHONGYOUYIGEFEICHANGCHANGJIANDEWENTI,JIUSHIYONGHUZHISHIJIANDANLIULANYIXIAGONGNENGJIEMIAN,BINGWEIZHENZHENGJINXINGSHIYONG,TIYANWANZHENGYEWULUOJI。GUANLIRUANJIANSHITIXI、SHILIUCHENG,ZHISHIJIANDANKANYIXIAJIEMIAN,SHIWUFALEJIEZHENGGEXITONGDEYEWULUOJIDE,YEWUFALEJIEXITONGYUZISHENXUQIUDEWENHEDU,GENGWUFAZAITONGLEICHANPINZHONGZUOCHUZHENGQUEXUANZEDE。
常见误区四:微信还是APP
SHIZHIJINRIDOUHAIYOUYONGHUZAIWENWOMENDAODIYINGGAIXUANZEWEIXINHAISHIApp,HAOWUYIWEN,WEIXINKENDINGSHIZUISHIHEZHONGXIAOWUYEGONGSIDEXUANZE。YIXIANZAIWEIXINDEKAIFANGNENGLI,AppNENGZUODAODESHIQING,JUEDADUOSHUWEIXINDOUNENGZUODEDAO。DANSHIWEIXINZAITUIGUANG、XIAOXITUISONG、HUOYUEDU、ZHIFUDENGFANGMIANDEJUDAYOUSHI,SHIQUANMIANNIANYAZIXINGKAIFADEAppDE。ERQIEAppZAIYANFA、YUNYING、WEIHUSHANGDOUXUYAOGENGDUODECHENGBEN,ZHONGXIAOWUYESHIZAISHIMEIYOUBIYAOQUKAOLVAppDEKAIFA。
常见误区五:打通所有硬件
WEIFANGBIANGUANLI,XUDUOWUYEZAIXUANZEGUANLIXITONGDESHIHOU,DOUHUIXUNWENSHIFOUNENGGOUYUXIAOQUYIYOUMENJIN、DAOZHA、ANFANGDENGYINGJIANSHEBEIDUIJIE,SHIXIANRUANYINGJIANYITIHUAGUANLI。QISHIZHEIGEBINGFEIWUYEGONGSIDEXUQIU,YESHIWOMENZHEILEIRUANJIANGONGYINGSHANG,HEQITAYINGJIANGONGYINGSHANGGONGTONGDEXUQIU,DAJIADOUXIANGZUODAOZHEIYIDIAN,DANSHIXIANNANDUHENGAO,MEIYOUTONGYIDEBIAOZHUN,TAIDUODECHANGSHANGHEPINPAIXUYAODUIJIE,DAOZHIZHEIGEMUBIAOBINGFEIDUANSHIJIANNEIKEYISHIXIANDE。RUGUOQIANGXINGDATONGRUANYINGJIAN,YEHUIJIYONGHUDAILAIGENGDUODEZIJINCHENGBENYALI。
SUOYI,WOMENJIANYIYONGHU,BUYONGJIYUYIBUDAOWEI,LIRUMENJIN、DAOZHADENGYEZHUBIXUSHIYONGDEYINGJIANKEYIXIANXINGDATONG,QIYULEISIANFANGLEIYINGJIANZHUYAOYOUGUANLIYUANCAOZUODEYINGJIANKEYIZANHUAN。
总结:如何分辨产品供应商
YIJIAWUYEGUANLIRUANJIANGONGYINGSHANGSHIFOUHEGE,KANDESHIZHEIJIAQIYENENGFOUTIGONGYOUZHIRUANJIANCHANPIN,YIJINENGFOUCHIXUWENDINGDEJINXINGFUWU。SUOYI,KEYICONGKAIFASHILI、FUWUNENGLI、QIYELINIANDENGDUOGEFANGMIANJINXINGKAOCHA。
开发实力
YIGEYOUXIUDECHANPINGONGYINGSHANG,YINGDANGJUBEIYOUXIUDECHANPINKAIFASHILI。CONGBUGXIUFUSUDU、GENGXINDIEDAIPINLVDENGFANGMIAN,KEYIKEGUANDEFANYINGKAIFASHILI。HULIANWANGRUANJIANGONGSIYIBANZUNXUN“XIAOBUJIAKUAIPAO”DEDIEDAIJINBUFANGSHI,ZHUANZHUDAMOCHANPINXIJIE,RICHANGGENGXINSHICHIXUJINXINGDE。SUOYIDUIBICHANPINGONGYINGSHANG,DIYIDIANJIUSHIXUYAOQUKANTAMENDECHANPINGENGXINRIZHI,RUGUOCHANPINYIJINGCHUXIANBANNIANYISHANGBUGENGXINLE,JIBENKEYISHUOZHEIJIAGONGYINGSHANGYIJINGFANGQICHANPINYANFALE,TAMENNENGWEIYONGHUTIGONGDECHANPINHEFUWUYEJIUKEXIANGERZHILE。
服务能力
CHANPINGONGYINGSHANGNENGFOUTIGONGYOUZHIFUWU,SHIQUJUEYUWUYEGUANLIRUANJIANZHENGTIBUSHU、SHIYONGCHENGGONGDEGUANJIAN,RUHEFENBIANYEFEICHANGJIANDAN,SHOUXIANKANFUWURENYUANYOUNAXIE,FUWUXIANGYINGSUDURUHE,FUWUSHIJIANYOUWUXIANZHI,FUWUFANGSHIYOUNAXIE。YIWEIXIAOQUWEILI,WEIXIAOQUHUIWEIMEIYIGEYONGHUJIANLIYIGEZHUANSHUWEIXINFUWUQUNZU,MEIGEQUNZUBAOZHENGLIANGMINGYISHANGFUWURENYUAN,QUANTIANHOUXIANGYINGYONGHUXUQIU。TONGSHIWEIXIAOQUHAITONGGUOQIDIANQQ、400DIANHUA、QIYEWEIXINDENGDUOZHONGFANGSHI,QUEBAOYONGHUYOUXUYAOSHI,SUISHINENGZHAODAOWEIXIAOQUDEFUWURENYUAN。
经营理念
YIJIAGONGSIDEJINGYINGLINIAN,NENGGOUQINGXIFANYINGCHUZHEIJIAGONGSIDEZUOSHIFENGGE。YONGHUZAIBIANBIECHANPINGONGYINGSHANGDESHIHOU,YAOKANZHEIJIAGONGSIDEQIYELINIANJINJINSHIYIJUKOUHAO,HAISHIZHENZHENGBAJINGYINGLINIANGUANCHEDAOZHENGGECHANPINHEFUWUZHONGQULE。QISHIZUOQIYEGENZUORENYIYANG,BUHOUDAODEJINGYINGLINIAN,SHIBUKENENGZHANGJIUJINGYINGDE。YONGHUHAISHIXUYAOQULEJIECHANPINGONGYINGSHANGDEFAZHANLISHI、JINGYINGLINIAN,CONGGEFANGMIANLAIGUANCHAZHEIGEGONGYINGSHANG,SHIFOUNENGWEIZIJIZUOHAOHOUXUFUWU,BAOZHANGXITONGZHANGQIYUNXING。ZHIYOUZHEIYANG,CAINENGZHENZHENGXUANZECHUSHIHEZIJIDECHANPIN。
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WEIXINGONGZHONGHAOYANSHI
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WEIXINXIAOCHENGXUYANSHI
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SHUFUWOSHENGHUOQUAN
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ZHIFUBAOXIAOCHENGXUYANSHI